Can this approach, which worked for New York, be the magic pill for Baguio’s chronic traffic headaches?

BAGUIO, Philippines – New York City, infamous for its gridlocked streets, implemented a congestion fee in January to tackle its chronic traffic woes. Within weeks, weekday traffic entering Manhattan’s central business district dropped by 7.5%, and buses were running faster, saving commuters precious time. The fees – ranging from $9 to $21.60 depending on the vehicle – funds public transport improvements and keeps the city moving. While the idea sparked debate, its early results are promising.

Now, let’s bring the conversation to Baguio City. Famous for its cool breeze, ube jam, and jaw-clenching traffic jams, Baguio is exploring its own congestion fee scheme under the proposed Smart Urban Mobility Project (SUMP). But can this approach, which seems to be working for New York, be the magic pill for Baguio’s chronic traffic headaches? Let’s take a closer look.

What is SUMP?

The SUMP is a public-private partnership proposal by Metro Pacific Tollways Corporation (MPTC). Its goal? To tackle Baguio’s worsening traffic through a mix of technology, infrastructure upgrades, and a congestion fee designed to ease peak-hour gridlock. But this isn’t just about charging drivers – it’s about creating a sustainable, livable city.

Here’s the reality: Baguio was built for about 25,000 people, but today it accommodates over 366,000 residents at night and more than 600,000 during the day, thanks to daily wage earners, students, and visitors. Add over 1.3 million annual tourists into the mix, and it’s no wonder traffic here is a nightmare.

Congestion fee

Contrary to some claims, the congestion fee is not P250 “every time” you drive through Session Road. Here’s the truth:

• The fee applies only during peak hours, targeting vehicles entering the CBD.
• Rates range from P50 for taxis to P150 for private vehicles, with exemptions for public transport, senior citizens, emergency vehicles, and residents of Baguio and LISTT (La Trinidad, Itogon, Sablan, Tuba, and Tublay), who receive seven free passes weekly per household.

The congestion fee isn’t just about reducing traffic; it’s about funding critical infrastructure improvements, such as better sidewalks, safer pedestrian crossings, and smarter public transport systems.

What else is SUMP offering?

• Public transport upgrades: Jeepneys will get GPS tracking, automated fare collection, and real-time updates, making commuting more predictable and efficient.
• Infrastructure improvements: Smart waiting sheds with LCD screens will provide real-time jeepney arrival times, while roads and sidewalks will be upgraded for safety and accessibility.
• Environmental goals: By discouraging unnecessary car trips, SUMP aims to reduce pollution and promote sustainability.

Why the PPP model could work

Unlike Singapore’s government-run congestion pricing system, Baguio is using a PPP approach to tap into private sector expertise and funding. But don’t worry – the city retains control. Here’s how the process works:

• The proposal is reviewed by the City Development Council (CDC).
• It will then go to the City Council for public discussions and approval.
• The PPP law requires a Swiss challenge, where other companies can submit competing bids to ensure transparency and the best deal.

No contract has been signed yet. Public consultations are ongoing, so residents have a chance to voice concerns and shape the final plan.

Myths

“This is just a money grab.” Revenue from the congestion fee will fund public transport, sidewalks, and road improvements – investments that benefit everyone, especially those who rely on public transportation.

“Only the rich will benefit.” With free weekly passes for residents and exemptions for public transport and essential vehicles, the project ensures fairness while prioritizing the majority of commuters.

“It’s already a done deal.” Not true. The proposal hasn’t even reached the City Development Council yet. The process is designed to ensure transparency and public participation.

Will it work for Baguio?

If the welcome development in New York is anything to go by, the congestion fee can work – if implemented properly.

The fee isn’t the sole solution; it’s part of a larger strategy to make Baguio’s roads safer, cleaner, and less congested. While skepticism is understandable, dismissing SUMP outright without considering its potential benefits does a disservice to the city’s future.

The fate of SUMP lies in the hands of the City Development Council, the City Council, and the residents of Baguio. Public consultations are ongoing, and each voice matters. Let’s remember: the goal isn’t just to fix traffic; it’s to build a better, more sustainable city for everyone.

Baguio has a choice – stick with the status quo, or embrace innovative solutions like SUMP. Which road will we take? – Rappler.com