Woman holding a glass of fresh summer cocktail with figs, grapefruit and thyme on a tile table
The Atlantic City casino industry supports Breast Cancer Awareness Month with a variety of events and promotions to raise awareness and encourage early detection of breast cancer.
Throughout October, the casino industry will host fundraising events, mobile on-site mammography screenings for team members, and participate in the American Cancer Society's Making Strides Walk, which promotes early detection, education, and support services for women.
Mark Giannantonio, president of the New Jersey Casino Association, said the industry is happy to do its part.
“Every year, the casino industry comes together to support a cause that is very near and dear to our hearts,” he said. “Breast cancer is a disease that affects us all, and thanks to advances in medicine and research supported by fundraising, treatment options are improving and survival rates are increasing. This awareness campaign will save lives. We are honored to be a part of it.”
According to the National Breast Cancer Foundation, more than 360,000 people are expected to be diagnosed with breast cancer in 2024. However, with advances in early detection methods and support, the chances of survival are increasing. If detected at an early localized stage, the five-year relative survival rate for breast cancer is 99%.
During the month of October, guests will notice that Atlantic City casinos will be bathed in pink lighting in honor of Breast Cancer Awareness Month. Whether it's selling pink drinks with proceeds going to breast cancer awareness or participating in fundraisers, the entire casino industry is coming together to support this important cause.
Here are just a few of the many activities and promotions.
Bally's Atlantic City
Turn your drinks pink: During Breast Cancer Awareness Month, Bally's will be serving pink cocktails, mocktails and desserts, with a portion of the proceeds going to breast cancer awareness. Enjoy signature desserts and cocktails at Park Place Prime and Jerry Longo's Meatballs & Martinis. Cocktails are also available at Phil's Carousel Bar. In addition, Bally's will be illuminated in pink at the Pacific Avenue entrance and on Level 6 to support breast cancer awareness efforts.
Borgata Hotel & Casino Atlantic City
This Breast Cancer Awareness Month, Borgata bars and restaurants are serving up pink-inspired cocktails for the cause. Try the Peach Frutta Martini at Angeline by Michael Symon, the Pink Lily at Old Homestead Steakhouse, or the Sexy 75 at Lobby Bar. Enjoy a Pink Rose Martini at B-Prime, a Pink Cadillac at B Bar, or a Sweet Sunshine at Long Bar. Metropolitan's Guava Tini and American Bar & Grill's Pink Alana round out the lineup. Take a sip, cheer, and raise a glass to hope.
In addition to the cocktails, Borgata is donating $10,000 to Men Wear Pink with the American Cancer Society and providing Borgata on-site mammography scans for employees.
Caesars Entertainment's Atlantic City Resort
Throughout this month, Tropicana, Caesars, and Harrah's Resorts will be “going pink” with pink lights on the exteriors of each property in support of the thousands of brave women who have battled breast cancer in our communities . At the Tropicana, the cupola atop Havana Tower and all Tropicana fountains will be pink. At Caesars, the iconic chariots in front of the grounds, including gladiators and horses, will be dressed in pink. Along with outdoor light shows in the Caesars parking lot and Harrah's Resort buildings, the resort's fountains will also be lit pink to support the cause.
The resort also offers on-site mammography screenings and various drink promotions for team members.
Golden Nugget Atlantic City
Golden Nugget launches its Men's Wear Pink campaign by offering pink drinks throughout its facilities. The casino will donate $1 for every cocktail purchased to support progress against breast cancer.
Hard Rock Hotel & Casino Atlantic City
This year marks the 25th anniversary of the Hard Rock PINKTOBER program, which supports breast cancer awareness and research, with participation from all divisions of Hard Rock International, including Hard Rock Digital, Café, Hotel, Casino and Seminole Gaming. All proceeds from PINKTOBER will be donated to the American Cancer Society.
Hard Rock International continues its global support of PINKTOBER with unique fundraising events across the brand's portfolio of hotels and casinos, including Saturday's Gimme Gimme Disco event.
Ocean Casino Resort
Ocean creates the Pink Paloma Cocktail, available at Ocean Steak, Amada, Linguini by the Sea, Lobby Bar, Distrito, Villain & Saint, Topgolf Swing Suite, Harper's and 1927 Lounge. For every drink purchased, $2 will be donated to the American Cancer Society. Guests can also purchase custom pink mugs in which their drinks will be served, with proceeds donated to ACS.
resort casino hotel
The casino is offering Perfect Pink Cosmo for $10 at Bar One. All drink proceeds benefit the Resorts Men Wear Pink campaign.
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